Businesses change over time. Sometimes the brand stays behind. These signs suggest it may be time for a refresh.
- Your business has grown or changed direction, but your brand still describes the old version of it
- Your logo and materials look different from one place to another
- Your visuals look dated next to your competitors
- You are reaching a new audience that your current look does not speak to
- You avoid sharing your own material because you are not proud of how it looks
Refresh or rebuild?
A refresh updates what you already have, keeping what is recognisable and improving what is not. A rebuild is a larger change, suited to a significant shift in the business. A short brand review can help you decide which one fits.
